HIT School of business and management science

Electronic Marketng

B Tech Honours E-Commerce prepares candidates for many exciting roles in this fast-changing and fast-growing electronic marketing sector. To survive in this digital age, many marketers are looking to the Internet to generate sales and create new interest in the business products and services. It's more important than ever for an e-commerce student to understand the possibilities and limitations of digital media, and how to best employ sound marketing fundamentals in this rapidly changing technological landscape. The programme is structured in such a way that it provides an in-depth exploration of Internet-specific marketing methodologies, Internet law, and interactive advertising design principles, as well as teaching the best ways to utilize social media networks and search engine optimization.

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